✍️AI ICP & Personae

Sypher Ideal Customer Criteria helps you understand the characteristics of your ideal customer, ensuring that your marketing and sales efforts are targeted towards the most promising leads.

🧰 How it works?

After analyzing your data, Sypher identifies the key characteristics of data patterns among your leads and compiles them into 4 categories.

• "Importance" Definition: The importance, represented by stars, measures how significant the criterion is in our algorithms' analysis.

• "Best Value" Definition: Best Value, represented by 3 column, measures how significant the value is for each criterion.

📙 Demographic

Demographic Data represent attributes of the lead, such as job title, department, years of experience, education level, and professional certifications.

📗 Firmographic Criteria

Firmographic data defines the characteristics of the company to which the lead belongs, including industry, company size, revenue, and location.

📘 Behavioral Criteria

Behavioral Data tracks the actions performed by the lead, such as website visits, content downloads, email interactions, and purchase history. This information provides insights into the lead's interests and engagement level, enabling more personalized and timely marketing efforts.

❌ Criteria with no impact on score

Criteria with No Impact on Score these are factors or attributes that do not influence the conversion of leads. Although they may be collected and tracked, they are not considered relevant by the algorithms when calculating the overall data of a lead.

❤️ Benefits of using Ideal Customer Criteria

🥇 Enhanced Targeting: Focus marketing and sales efforts on leads most likely to convert, improving efficiency.

🥈 Personalized Engagement: Tailor messages and offers to resonate more effectively with high-potential leads.

🥉 Resource Optimization: Allocate resources more effectively by concentrating on the most promising segments.

🏁 Getting started with Ideal Customer Criteria

⏩ Use Ideal Customer Criteria in Sypher

Lead Generation Use Case

1. Explore Criteria: Check out your demographics and firmographics criteria.

2. Generate look-a-like leads: Put them into Sales Navigator to generate look-a-like leads

Marketing Strategy Use Case

1. Explore Criteria: Check out your behavioral criteria and criteria with no impact on score.

2. Know what's work and not: Eliminate underperforming tactics and push the actions that generate the best results.

⏩ Use Playbooks in your CRM

Sypher seamlessly integrates with your CRM, automatically returning all data and lists (directly to HubSpot in this example).

1. Check your criteria for each lead directly in your CRM:

   

   Sypher Criteria in HubSpot

Sypher data in HubSpot